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Vintage Original Team Discovery Channel / Yaroslav Popovych Bicycle Poster 2006
USD 150.00
This poster commemorates the 2006 "Race to Replace" campaign by Team Discovery Channel. Dimensions: 36 x 24 inches. Subject: The artwork features Ukrainian cyclist Yaroslav Popovych, who was the 2003 Tour de France best young rider and a Tour de Catalunya Champion. Context: The campaign was designed to find a new team leader for the Discovery Channel cycling team following Lance Armstrong's retirement. Design: The poster, created by artist Travis Coburn, uses a distinct "Soviet-style" artistic aesthetic. Details: It highlights an exclusive webisode series produced for the campaign and features sponsorship from Trek bicycles and AMD.
